ASMR NPC 2.0

2017

Collaboration with Estela Oliva

ASMR audio by Lulu Indigo

A site-specific, immersive sensory space with a short virtual reality meditation session. ASMR NPC 2.0 transports guests into a therapeutic digital environment using Autonomous Sensory Meridian Response (ASMR), binaural audio and virtual reality simulations inside a green space.

Autonomous Sensory Meridian Response (ASMR) is a psychosomatic experience where certain sounds in combination with light trigger tingling sensations, out of body experiences, and phantom limb responses in the body. Known as the “whisper fetish,” ASMR has become an incredibly popular subculture online through YouTube and gaming communities that also integrates elements of avatar role-play, interactive theater, and new age therapy techniques.

This project was premiered at the 2014 VIA Festival as a collaboration between LaTurbo Avedon, Lauren Goshinski and YouTube personality Brittany ASMR. Supported by Bubble PGH, Carnegie Mellon University Entertainment Technology Center, and Iontank.